Why your domain needs to be verified on Facebook (and how to do it)
Facebook tells us that “domain verification establishes which Business Manager account has the authority to configure and prioritize the 8 available conversion events for a given domain.” Without a verified domain, there could be potential data tracking disruptions.
Additionally, if you are using a third-party domain, even with your Facebook Pixel installed, you will not be able to track events after a user leaves Facebook. A couple of examples include advertisers running ads to pages built on unbounce.com who have not added their domain to the landing page builder, or businesses who run on free versions of Squarespace (with the square.site domain ending, and not their own). Domain redirects are not a solution to this issue.
So, how do you verify your domain? Drew Rossell, a Facebook marketing expert here at Swello, walks you through Facebook domain verification step by step in the video below. You can start at business.facebook.com/settings.
But business blogs still remain one of the most essential - and increasingly more important - revenue sources to fuel user engagement, trust, and authority. This helps to propel each stage of the buyer experience: awareness, consideration, and final decision-making.
George Orwell’s “Big Brother” concept has been around for more than half a century — and since the inception of the Internet and social networks, even the most stoic and “rational” individuals have considered the possibility of its reality. While we cannot confirm that we are not part of the Truman Show, we do know that tech giants — like Google — don’t actually have the entire picture. They’re just really good at making assumptions. And you can see those assumptions right here, right now.
The year 2020 was historic for countless reasons, especially here in the United States — with 9.5 million acres of land burned by wildfires, $10.4 billion in toilet paper sales nationwide, at least 15 million marchers for the Black Lives Matter movement, and nearly 350,000 COVID-19 deaths, we all lived through ups and downs. The digital marketing industry was no exception to this historic 2020 rollercoaster, and the numbers are here to prove it.