Why your domain needs to be verified on Facebook (and how to do it)
Facebook tells us that “domain verification establishes which Business Manager account has the authority to configure and prioritize the 8 available conversion events for a given domain.” Without a verified domain, there could be potential data tracking disruptions.
Additionally, if you are using a third-party domain, even with your Facebook Pixel installed, you will not be able to track events after a user leaves Facebook. A couple of examples include advertisers running ads to pages built on unbounce.com who have not added their domain to the landing page builder, or businesses who run on free versions of Squarespace (with the square.site domain ending, and not their own). Domain redirects are not a solution to this issue.
So, how do you verify your domain? Drew Rossell, a Facebook marketing expert here at Swello, walks you through Facebook domain verification step by step in the video below. You can start at business.facebook.com/settings.
Yes! They still matter and are definitely still a factor when it comes to ranking pages in search engines. But the fact of the matter is that keywords are not the most important component of SEO, and they never have been. As search engine algorithms evolve and become smarter, SEO factors will continue to balance out and SERP landscapes will continue to change.
To build a recognizable and successful business you need to create a consistent brand. Consistency is key because it establishes trust with your customers and audience, and communicates who your brand is and the messaging that supports it. One way to do this is to create a branding guide that displays key elements of your brand.