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Frequently Asked Quesions
Should you hire an agency or do it yourself?
Lots of companies use internal marketing teams, but that doesn’t mean that an agency can’t add value. The benefit of hiring an inbound marketing agency like us is that we have experience doing inbound marketing and you’d have a team of us working together on each client. The money is the maintenance. We have the time and resources to watch your ads, track success, and make regular changes.
Are you a full service agency?
We are a full service digital marketing agency, not a traditional advertising agency. We provide services for your online marketing and digital needs. Swello has years of experience driving results in the digital space. If you do need traditional or print advertising, we would be able to connect you with individuals who can.
What sort of businesses do you work with?
Swello works with businesses large and small. We have been able to see results in all types of industries such as food service, e-commerce, healthcare, and home services. We match each account and project with the right professional who will offer the best suggestions and expertise moving forward.
What is your pricing model?
Website Design - Starts at $5,000+ Google Ads - Starts at $750/Month Facebook Ads - Starts at $750/Month Each business will require different amounts of attention and effort. We will base our prices on what you need specifically and the amount of manpower it will take to accomplish the predetermined tasks. *We are dedicated to the success of our clients. We work hard to go above and beyond and add value wherever we can.
How do we start working together?
We will start with a discovery call to get to know each other and make sure we are a good fit. From there, our team will look at your marketing history and perform a high level audit. We will then send out a proposal, agree to terms, and schedule a kick off call to meet your Swello team members. What’s important to note is that we create custom strategies for each partner based on their unique business. No matter the budget size, our quality of work remains the same.
How do we track success?
At the start of every partnership, we audit and optimize analytics tracking and customize goals for ROAS tracking. This ensures your data is accurate and we’re reporting on your business priorities. Your account manager will then review the performance, discuss upcoming strategies, and set goals with you on a weekly or monthly basis.
How do we leverage social and SEM platforms differently/better than others?
With your company goals in mind, we craft a digital marketing strategy that is cohesive and reflective of your company’s image. With your current return on investment in mind, we work our way to bettering the metrics you want to improve. Our strategy is tactfully developed and carefully implemented to ensure that all ad dollars are used to the best of their ability and all campaigns are performing efficiently. Facebook is a long term game, a lot of people will tell you to throw as much money as you can into your campaigns, but that is dangerous. Scaling takes time and thoughtful decision making. Wherever you choose to focus your marketing dollars, we focus on getting maximum results.
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